Retails
We reach customers wherever they shop for fragrances
We develop our retail business under the Fragrant brand, combining our own e-commerce store, a stationary perfumery and a presence on leading marketplaces. This allows us to build a cohesive omnichannel ecosystem where customers can discover and purchase our products both online and in-store.
Our portfolio includes women’s, men’s and unisex fragrances, gift sets and complementary cosmetics, with a particular focus on premium and niche fragrances as well as Arabian perfume brands.
Fragrant.pl - our flagship online store
Fragrant.pl is our own B2C store and one of our key retail sales channels. Designed with the end customer in mind, it also provides a platform for increasing brand visibility and expanding distribution through e-commerce.
With more than 2000 unique SKUs available on an ongoing basis, customers have access to a broad and diverse portfolio of fragrances and cosmetics.
Fragrant.pl is an integral part of our omnichannel ecosystem, combining our product offering with content and marketing activities that help customers discover new brands and build their awareness.
Fragrant perfumery - experiencing fragrances in person
The second pillar of our retail business is our own Fragrant perfumery at the Łopuszańska 22 Shopping Centre in Warsaw.
It is more than just a point of sale - it is a space where customers can experience products first-hand, discover new compositions, test fragrances and explore our portfolio of niche and Arabian perfume brands.
The Fragrant space also serves as a showroom, displaying approximately 1600 SKUs. It is a place for building relationships, product training and immersive exploration of our brand portfolio. The showroom also provides a dedicated space for media representatives, influencers and business decision-makers.
Marketplaces - a strong e-commerce presence
The third pillar of our retail business is our presence on leading marketplaces, enabling us to increase product availability and reach customers across a variety of shopping channels.
Our portfolio is available through platforms including Allegro, Amazon, Modivo, Empik, Hebe, Media Expert, Erli and Ceneo. Our extensive marketplace ecosystem covers key platforms across the Polish and European markets.
Our multichannel presence not only expands our sales reach but also enables us to consistently increase brand visibility and make our products available wherever customers prefer to shop.
One ecosystem - multiple customer touchpoints
Fragrant.pl, our stationary perfumery and marketplaces form a complementary retail model. Customers can discover a brand through social media or a marketplace, experience the fragrance in-store and then complete their purchase through their preferred sales channel.
We enhance the shopping experience through content creation, events and influencer marketing, supported by our own photo and video content created for platforms such as TikTok and Instagram.
By combining e-commerce, stationary retail, marketplaces and marketing, we create an environment that supports brand growth while giving customers convenient access to the diverse world of fragrances - regardless of their preferred shopping channel.