For manufacturers
We bring brands to market and build their position
Parfum Company is more than just a perfume distributor - we are a partner for manufacturers looking to grow their brands in Poland and across Europe. For over 18 years, we have been developing effective market entry strategies by combining expertise in distribution, sales, marketing and logistics.
We specialise in premium, niche and Middle Eastern brands, operating as one of the largest hubs for Arabian fragrance brands in Europe. We work with both established manufacturers and brands that are just beginning their expansion into new markets.
Official distribution and brand development
As an official distributor, we provide comprehensive support for bringing brands to market - from import and logistics, through sales network development, to increasing brand awareness among business partners and consumers.
Our experience includes the distribution of a broad portfolio of international and Middle Eastern fragrance brands, in many cases under exclusive arrangements for the Polish and European markets. Thanks to our long-standing relationships with manufacturers, we offer a secure and transparent cooperation model focused on long-term brand development.
Marketing and brand awareness
Effective distribution requires strong marketing support. That is why we carry out activities designed to increase brand awareness among both business partners and end consumers.
As part of our cooperation, we provide, among other things:
- brand market entry strategy
- PR and media relations activities
- publications in trade and lifestyle media
- product launches and events for business partners
- influencer marketing
- production of professional photo and video content
- social media campaigns
- product presentations in the Fragrant showroom
Thanks to our in-house marketing team and content creation facilities, we can quickly prepare materials that support both online and offline sales.
Multi-channel sales development
We provide manufacturers with access to an extensive sales ecosystem covering B2B, retail, marketplace and e-commerce channels.
Depending on the brand strategy, we develop sales through:
- the Parfum Company B2B platform
- cooperation with leading retail chains
- sales through European marketplaces
- our own Fragrant online store
- a showroom supporting portfolio presentation
- exports to international markets
This approach enables us to build multi-channel sales and reach wholesalers, retail chains and end consumers alike.
Experts in Middle Eastern fragrance brands
For many years, we have been developing the Arabian fragrance segment, which has made us one of the largest hubs for these brands in Europe. Our portfolio includes, among others, Armaf, Lattafa, Arabiyat, Afnan, Ajmal, Amaran, Al Haramain, Paris Corner, Maison Alhambra, Reef, Le Falcone, Laverne, Flavia, Rasasi and many other manufacturers.
Our knowledge of the market, customer preferences and sales channels enables us to successfully build the position of new brands and grow their sales both in Poland and in international markets.
Market analysis and growth strategy
Every brand requires an individual approach. We analyse product potential, the competitive landscape and market needs in order to develop, together with the manufacturer, a strategy for growth and long-term market presence.
We support manufacturers in:
- analysing market potential
- selecting sales channels
- brand positioning
- planning marketing activities
- developing sales in Poland and across Europe
Our goal is to build lasting brand value and sustainable sales growth.
Why Parfum Company?
- over 18 years of experience in the fragrance industry
- one of Europe’s leading distributors of perfumes and cosmetics
- more than 200 manufacturers and suppliers
- over 5 000 SKUs in continuous distribution
- more than 2 500 points of sale across Europe
- a modern logistics centre with delivery within 24-48 hours
- our own B2B, retail, marketplace and e-commerce sales ecosystem
- comprehensive marketing support and brand development at every stage of cooperation
Contact for manufacturers:
Katarzyna Chocyk
Marketing Director
+48 792 554 420
katarzyna.chocyk@parfumcompany.pl