The launch of Amaran’s Gelato line and new products from Le Falcone

Last Tuesday, we held the official launch of Amaran’s Gelato line on the Polish market, alongside a presentation of new products from Le Falcone. As a distributor, we focus on ensuring that every new launch in our portfolio sends a strong signal to the market, combining solid business substance with the right visual presentation.

The event at Concept 11 brought together key business partners, the media and influencers, providing a space for discussions about the potential of the brands on display.

Substance and brand expertise: instead of a traditional presentation, we focused on contextualising the products within current trends. Marta Siembab, Poland’s only female perfumer, introduced guests to the world of gourmand fragrances and the art of layering. This approach allows our partners to view the product not merely through the lens of the bottle, but above all through the unique expertise and craftsmanship behind it.

The launch of the new products was accompanied by initiatives that allowed guests to interact directly with the brand. An engraving station was set up on site, enabling the personalisation of bottles from the Gelato range. The fragrances were translated into taste – bespoke ice creams and a sensory menu served as a direct reflection of the fragrance notes of our four flagship products. Jeremy Fragrance was the special guest at the event. His presence and professional perspective on the Amaran and Le Falcone portfolio gave the event a dynamic, international character.

For us, organising this event is part of a broader strategy to build a strong market position for our partners. We demonstrate that attention to detail, the selection of the right ambassadors and a consistent message are key tools we use to support brands on their journey to the consumer.

Thank you all for attending.