Parfum Company and Arabiyat at the Premiere of a Special GQ Magazine Issue

Yesterday, the official launch of GQ Magazine: The Business Issue powered by XYZ took place at the Royal Łazienki Park in Warsaw. The event brought together representatives from the worlds of business, media, and culture. The evening's program featured panel discussions with the figures highlighted in the new issue, as well as a performance by Maciej Zakościelny.

As Parfum Company – the official distributor of perfume brands in Poland – we were responsible for the olfactory setting of the event, combining promotion in premium print media with a direct presentation of our products.

Bois Blanc Perfume as a Gift for Event Guests

Together with the Arabiyat by My Perfumes brand, we prepared custom gifts for all invited guests. Each attendee received a bottle of Bois Blanc – a flagship fragrance from the brand's portfolio.

We wanted guests to have the opportunity to directly test the scent and experience its quality during the event.

Bois Blanc Advertisement in GQ Magazine

Parfum Company's presence at the event was also paired with a feature within the publication itself. In this special issue of GQ, we presented a dedicated print advertisement for the Bois Blanc fragrance.

Appearing in a publication tailored to business readers marks another step in our strategy to build brand awareness for Arabiyat by My Perfumes in the Polish market.