Perfume trends for 2026 in the annual edition of "Wiadomości Kosmetyczne"

We've got it! Published annually by Wiadomości Kosmetyczne, the review of the most important long-term trends in the cosmetics industry has just reached decision-makers, and we are part of it!

In the article "Perfume trends 2026: h2h, oud and new giants from the Middle East", Szymon Żelazek and Łukasz Kozanecki share their key predictions for 2026:

• How Arab brands (e.g. Lattafa Perfumes Industries and Sterling Parfums Industries LLC) are changing the range of products available in drugstores, becoming serious competition for traditional players.
• The Human-to-Human trend: in the digital age, ultimate sales success depends on authentic relationships and expert knowledge of the advisor, not just price or availability.
• Gourmand compositions are undergoing a transformation towards complexity and quality, which directly affects margin potential.

We encourage you to read the yearbook - it is a solid factual basis for a successful start to 2026!

https://www.wiadomoscikosmetyczne.pl/rynek-kosmetyczny/rocznik-wiadomosci-kosmetycznych-kompendium-wiedzy-o-rynku-beauty-na-2025-i-dalej-2530880