Parfum Company and Arabiyat become partners of the cinema premiere series
The scent of the silver screen: A cinema premiere series
We are delighted to announce that Parfum Company, together with the Arabiyat brand (My Perfume Factory), has become the official partner of an exclusive series of movie premieres, co-created by Poland’s leading fashion platforms: Cinema LaMode, Kino MIUMAG, and FashionBiznes Prezentuje.
The first installment of this unique project took place in June. On June 23, invited guests, fashion personalities, and key industry representatives gathered for the premiere screening of the film "The Invite", directed by Olivia Wilde. How did we combine the excitement of the cinema with a premium brand?
Chapter three of the story: When film meets fragrance
Cinema has always inspired designers, and fashion has complemented film scenes for decades. At Parfum Company - as the official distributor of the Arabiyat brand - we believe this story deserves a third chapter.
Our contribution to the film series goes beyond a standard partnership. We translate cinematic emotions into the language of the senses by introducing arabic perfumes from Arabiyat, which perfectly complemented the atmosphere of this prestigious evening.
Arabic perfumes as a surprise for guests
The emotions that accompanied the audience during the screening found a physical extension. All invited guests were presented with carefully selected, original Arabiyat perfumes.
Contemporary PR for luxury goods is based on creating tangible experiences. Arabiyat’s presence in the cinema allows us to go beyond the traditional framework of product presentation and anchor the brand in the context of high culture and fashion.
A fragrant surprise for VIP guests
The emotions that accompanied the audience during the screening of "The Invite" found a physical extension. All invited guests were presented with carefully selected, full-size products from the Arabiyat brand.
As a result, the unique experience of the film evening lingered with the attendees long after the end credits - captured in the bottles of niche fragrances that the guests took home with them.
Partnerships that build brand value
For Parfum Company, appearing on the red carpet alongside partners such as Monolith Films, Aurumaris, and Natu.Care is another deliberate and consistent business move. As a distributor, we are dynamically strengthening our position in the premium brand segment, proving to our business partners that we care about maintaining an impeccable image and delivering the highest quality of multi-channel PR.
The June premiere kicked off this prestigious series, but this is just the beginning. We’re already preparing the next, equally exciting installments.
See you at the upcoming cinema screenings - in September and November!
