Amaran Gelato at Super-Pharm - a new fragrance in the Polish drugstore chain
New to the fragrance market: Amaran Gelato now available at Super-Pharm
We are delighted to announce another major milestone in the development of the Amaran brand - Amaran Gelato has officially launched on the shelves of Super-Pharm, one of Poland's leading health and beauty retail chains. This latest listing further confirms the growing confidence that the country's largest beauty retailers place in our products.
The expansion of the assortment with four new fragrance SKUs, including Amaran Gelato, is the result of the combined efforts of our product development, distribution, and marketing teams. It also demonstrates that a successful market launch requires far more than simply placing a product on the shelf.
Why is Amaran Gelato capturing attention?
Amaran Gelato is a fragrance collection that combines lightness, sensuality, and modernity - qualities that today's consumers value most in perfumes for both everyday wear and special occasions. Its distinctive sweet gourmand accord evokes the delicious character of ice cream and dessert-inspired notes, creating a scent that is comforting, indulgent, and instantly recognizable. It perfectly reflects the gourmand fragrance trend, which continues to dominate the global perfume market. This broad appeal makes the collection an excellent fit for the Super-Pharm portfolio, where customers expect both premium quality and a distinctive fragrance identity.
More than a launch - building long-term desire for the fragrance
Introducing a new fragrance to retail shelves is only the beginning. We understand that long-term success depends not only on making a strong first impression but also on maintaining healthy product turnover and sustained consumer interest.
That is why the launch of Amaran Gelato at Super-Pharm is supported by a dedicated video campaign created in collaboration with beauty and lifestyle content creators. Through authentic storytelling, influencers introduce the fragrance to their communities, helping to build genuine brand awareness and consumer engagement - far beyond a simple in-store shelf presence.
This approach reflects the growing importance of influencer marketing in the beauty industry, where compelling storytelling increasingly translates into measurable sales performance.
Super-Pharm as a strategic partner
Our cooperation with Super-Pharm Poland represents much more than another retail distribution channel. It is a strategic partnership built on mutual trust and a shared commitment to developing the fragrance category. We would like to thank the entire Super-Pharm team for their professionalism, openness, and support throughout every stage of the launch.
What's next?
The launch of Amaran Gelato at Super-Pharm marks another important step in the long-term growth strategy of the Amaran brand on the Polish fragrance market. More product launches and initiatives designed to support sell-through and strengthen consumer demand are already in the pipeline. Follow our channels to stay up to date with the latest developments.
Would you like to learn more about partnering with the Amaran brand or introducing our products to your retail network? Get in touch with us - we would be happy to share more about our approach to building successful beauty brands and driving retail growth. Contact us at: oliwia.drochlinska@parfumcompany.pl
